Alan Griesemer

Philadelphia Based Web & Graphic Designer

ABOUT

A small introduction about my self

Alan Griesemer

Digital Marketer with a Graphic Design Background

Alan Griesemer is a Philadelphia based designer with over 20 years of creative and technical experience in multiple fields. Originally from the Philadelphia suburbs I developed an interest in art from a young age sketching things of interest in different mediums from pencil to paints. Throughout high school my curriculum was strongly based around the arts, creating and designing using traditional mediums before the takeover of computer aided design.

My passion lead me to education at the Art Institute of Philadelphia where I graduated with honors in Multimedia Design. With my traditional skills adapted to a newly evolving digital word I began my career at aplusstudent.com, an online learning site focused on teaching students online through animated flash tutorials.

The next step in my career lead me to The Original Krazy Straw. I was able to branch out from full on digital design to an environment that incorporated other mediums. Creating prototypes for product design allowed me to work with hand on materials such as clay and hardwoods, then transition to a digital design to take the product from a prototype to production piece. Following the production I was then responsible for packaging design, website e-commerce, sales creative, and even trade show graphics.

When an opportunity arouse to get started in Digital Marketing and Social Media Ad buy I jumped at the chance. I was able to learn quickly and with my Graphic Design background accelerate in the position. Being able to create my own images, videos, and other digital content I was not held back waiting for other designers. I could quickly optimize campaign elements to lower spend and improve KPI’s. This was necessary when managing a $10,000 a day ad buy budget and had to “adapt or die” in the competitive online market.

With my newly sharpened unique skill set I was offered a position as a Digital Marketing Project Manager in the insurance industry. Working on the company’s top account, I was challenged each day to increase leads within the accounts tight budget. My skills allowed all digital and direct mail marketing pieces to be developed in house rather than working with slow, and pricey external agencies. With my years of experience I was also being included in face to face meeting with the client’s board of directors to deliver performance numbers on the marketing efforts and overall success of the program.

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ADOBE CREATIVE SUITE

FULLY SKILLED

PHP / MYSQL

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HTML5 / CSS3

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show skills

WORK EXPERIENCE

RESUME

2018 - Present

Career

USI Affinity

Digital Marketing Porject Manager

Responsible for all marketing efforts for one of the companies top clients.


Digital Marketing

• Manage the execution of client marketing plans to generate sales and business development opportunities

• Design and implement digital media campaigns to grow sales for top clients

• Coordinate and manage the creation of all digital content, including website, banner ads, videos, social media

• Produce and/or manage the production of graphic and video content

• Establish re-targeting campaigns to funnel website visitors back to capture lead data

• Regularly track campaign data to improve ROI, KPIs, and channel performance

• Responsible for ad buying and optimization on social media channels

• Develop and oversee the creation of direct mail campaigns

• Collaborate with the sales team to produce unique designs and giveaways for trade shows

2017 - 2018

Career

Athlete Acquisitions

Digital Marketing Director

Created social media marketing ads to find customers for CrossFit Gyms


Digital Marketing

• Develop and manage digital marketing campaigns, including web, email, and social media

• Create marketing advertisements on social media platforms

• Use analytics to optimize the performance of social media content and changing the creative images, copy, or targeting demographics to improve results

• Produce and/or manage the production of graphic and video content

• Devising strategies to drive online traffic to the company website

• Source out social media influencers and establish partnerships to promote the company through their social media accounts

Website and online store

• Created an eCommerce website to sell athletic apparel and accessories

2003 - 2018

Career

Fun-Time International Inc.

Creative Director / Product Development Director

Led the entire design team in organizing and creating all stages of design for hi-profile clients such as Wal-Mart, Target, CVS, Dollar Tree, and Rite Aid


Senior Graphic Designer

• Oversee the creation of all graphic design for product packaging, header cards, hang tags, stickers, and point of purchase displays

• Aid the national sales team with creation of sales materials including catalogs, sales sheets, e-mail banners, and digital presentations

• Along with designing the packaging materials I also work first hand with suppliers using these processes, 4 color offset printing, PMS and spot colors, die lines, and flexograph printing

Product Development and Design

• Oversee a product's life span from concepts to prototypes, mock ups, mold development, and final production products that can be seen in national retailers

• Assist specialists from outside companies in providing services in creation of our products. Some examples include print houses, mold and machine shops, PMS colorant and additive suppliers, plastic resin manufacturers, and product managers that buy and sell our product line

Website and Online Store

• Design and maintain the company website to deliver information about the company, sell products through ecommerce, and provide sales tools to retail buyers and independent sales representatives

• Since designing the website in 2003 this site has brought in an additional $300,000 in sales annually

Other Areas of Interest - Patent Assistance

• Assist patent lawyers with design literature to patent the company's products. This includes designing drawings, animations and 3-D models which are included in final patents from the United States government

2000 - 2002

Career

aplusstudent.com

Flash / Web Designer

Create online animated tutorials to aid students with school lessons


Flash programing and animation

• Create online animated tutorials in Adobe flash

• Work with teachers to take text books and re-created the lessons into fun and eye catching interactive exercises

• Created other learning tools such as an interactive periodic table and educational puzzles

FTP infrastructure

• Working with a high end HTML developer, an infrastructure was created to manage and organize users. This would log there scores on each lesson, grade by grade, so the student would progress through the lesson similar to being in an actual classroom

On Going

Freelance Work

Freelance


The Market Cafe - 2017

Wordpress Web Site

Designed a website in worpress for a restaurant

Designed the menu, stickers, store sinage, and t-shirts

www.themarketcafe.net/



Riehs Florist - 2016

Wordpress Web Site

Designed a website in worpress for a flower shop

www.riehsflorist.com

1998 - 2000

Education

The Art Institute of Philadelphia

Student

Major - Multimedia Graphic Design

Associates Degree

3.6 gpa / Honors

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